Apps development for Huntgate
How we transformed a traditional Ruby on Rails application into a high-performance Next.js ecosystem with optimized architecture
245%
SEO Traffic Increase
68%
Performance Improvement
3.2x
User Base Growth
75%
Infrastructure Cost Reduction
Client & Project Overview
Our client, a rapidly growing SaaS platform in the productivity space, approached us with a challenging technical debt situation. Their application, initially built with Ruby on Rails and hosted on Heroku, was struggling with scaling issues and performance bottlenecks.With an expanding user base and increasing competition, they needed a complete overhaul of their tech stack to support their growth trajectory while improving both user experience and SEO performance.The project involved not just a migration but a complete reimagination of their architecture to support future requirements, including new mobile applications and advanced search functionality.
Homepage
The Challenges
Legacy Tech Stack Limitations
Ruby on Rails monolith with tightly coupled components made scaling individual services difficult. The server-rendered pages resulted in slow load times and poor user experience.
Database Performance
PostgreSQL database was reaching its limits with complex relational queries. Schema changes were becoming increasingly difficult as the application grew.
Search Functionality
Algolia implementation was becoming costly with increasing data and queries. Custom ranking logic was difficult to implement within their existing setup.
Infrastructure Constraints
Heroku's dyno-based pricing was becoming expensive as traffic increased. Limited flexibility for custom infrastructure requirements was hindering growth.
SEO Performance
Poor SEO rankings due to slow page loads, client-side rendering issues, and inadequate meta tag implementation. Mobile responsiveness was suboptimal.
Mobile Experience
Lack of proper native mobile applications, relying instead on responsive web views that provided subpar user experience on mobile devices.
Our Solution
We designed a comprehensive migration strategy with a phasedapproach to minimize disruption while completely transforming the technology stack. We started with a detailed analysis of the existing architecture, identifying key pain points and areas for improvement.
Frontend Transformation
We migrated the Ruby on Rails frontend to a modern Next.js application, utilizing its hybrid rendering capabilities:
- ✓Implemented Server Components for improved SEO and performance
- ✓Created a component library for consistent design across web and mobile
- ✓Optimized for Core Web Vitals with Lighthouse scores above 90
- ✓Built a responsive UI with Tailwind CSS for all device sizes
Key Performance Improvement:
Time to First Contentful Paint reduced by 67%
Technology Stack
React framework for hybrid static & server rendering
UI component library for building interfaces
Utility-first CSS framework
Typed JavaScript for safer code
Cross-platform mobile app framework
Results & Impact
The transformation delivered significant improvements across all key metrics
Case Study Improvements
Technical Achievements
Lighthouse Score Improvement
Performance scores increased from average 58 to 94 across all pages
Search Optimization
Typesense implementation reduced search costs by 65% while improving relevance
Mobile App Launch
Released native mobile apps for iOS and Android with shared business logic
Infrastructure Reliability
Achieved 99.99% uptime with robust monitoring and auto-healing systems
Business Impact
User Growth
3.2x increase in active user base within 6 months of relaunch
Organic Traffic
245% increase in organic search traffic with improved keyword rankings
User Engagement
Average session duration increased by 84% with reduced bounce rates
Revenue Growth
178% increase in subscription conversion with improved platform experience
The transformation was nothing short of miraculous. Our application is now faster, more reliable, and ready for the future. The team at [Your Company] exceeded our expectations in every way.
Eoghain Ryan
CEO, Housebuild
Ready to Transform Your Tech Stack?
Let's discuss how we can help you modernize your application, improve performance, and scale your business